Ashok Leyland aiming for expansion in GCC markets with extended range of new and advanced products

KUWAIT: Bahrah Trading Company (BTC), a subsidiary of ALSAYER Holding recently held “Star Customers Event” to honor valuable clients of Ashok Leyland in their Conference hall at Ardiya. The event was attended by Mr. Mubarak Naser Al Sayer CEO ALSAYER Holding, Mr. Hamza Melakandy General Manager BTC, Mr. Rajive Saharia, President – Global Sales & Distribution, accompanied by Mr. Karthik Ganesan, Regional Manager, ME & N Africa, Mr. Vivian Davis, Country Manager, in the graceful presence of several Ashok Leyland customers, widely covered by the media.

Speaking during the occasion Mubarak Naser Al Sayer said “I extend our sincere gratitude to our customers and partners of Ashok Leyland for their loyalty and trust on ALSAYER. Since the Group’s inception 64 years ago in 1954, we have relentlessly tried to enhance our services to guarantee your satisfaction. At ALSAYER we are inspired by our core values of Heritage Leadership and Growth – with customer at the center of our business.”

ALSAYER’s partnership with Ashok Leyland is the best example of the commitment to their principles and values, and to represent Ashok Leyland in Kuwait as a leading trademark in the commercial automotive industry in India, committed to stringent technical standards in the commercial vehicle industry globally.

Thanking customers for their valuable support Hamza Melakandy said “I express my profound gratitude to all our customer partners that inducted Ashok Leyland vehicles, especially Buses in to your successful enterprises eminently turning your success in to ours and together we have created the success story of Ashok Leyland in Kuwait. Thanks to our loyal customers, Ashok Leyland has gained strong presence in Kuwait, and we are committed to build further on that solid foundation.”

Appreciating ALSAYER’s support to build Ashok Leyland’s business in Kuwait Rajive Saharia said “Thanks to leadership and vision of the Chairman and the board members of Al Sayer Group, today, Ashok Leyland is the market leader in Staff transportation in Kuwait and it is heartening to see Ashok Leyland buses being part of Kuwait’s economic development. I am proud to share with you that Ashok Leyland is fourth largest bus manufacturer in the world ferrying 70 million passengers every day.”

Ashok Leyland is the largest company of Hinduja Group and one of the world’s largest bus and truck manufacturers. It is also leading among the largest truck manufacturers with its distinct engineering, workmanship, quality and care for customer service and has also been bestowed with DEMING Award for comprehensive quality management by the Japanese Union of Scientists and Engineers, an enviable achievement in the industry.

Mega projects of strategic importance such as construction of new airport and sea ports, one of the largest bridge networks in the region, housing cities north and south Kuwait, roads projects along with hospitals and development of various other sectors are pragmatically aiming to full fill the Vision Kuwait 2035. Such promising projects provide ALSAYER and Bahrah with significant growth opportunities to introduce new product range or extend more services to expand our customer base.

BTC’s main showroom in Al Rai display wide range of their products – Excavators, Loaders, trucks, buses, Material handling equipment, Skid Loaders, special vehicles, Generators, Compressors, Light towers etc., provide exceptional value for money. New showroom for Ashok Leyland in Ardiya will be opening soon in line with Group’s expansion strategy.

Ashok Leyland’s promising range of products consist of:

  • Falcon Bus: The undisputed leader in GCC – powered by durability, aluminum paneled, heavy duty chassis, strong tubular structure, time tested and proven driveline
  • Oyster Bus: Another pearl of the GCC – Oyster, 33 seat bus, has been put through rigorous safety conformity tests, with options such as cameras and several safety features for school buses, GCC’s first roll over compliant bus, Oyster is perfectly designed to protect under most foreseeable conditions.
  • Soon to be launched – light, medium and heavy duty trucks as well as 23 seater mini bus.

Bahrah team has been working towards building on its reputation through reliable after sales service at our heavy equipment service facility in Ahmadi and Ardiya in order to maintain our customer’s investments for longer periods on the road. In addition there are three facilities in Rai, Ardiya and Ahmadi to provide high quality spare parts. Fourth spare parts facility will be opening soon in Shuwaikh.

Focus on customer satisfaction is the key driver of Bahrah’s business growth and this puts them in the forefront of the heavy equipment industry in Kuwait.



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