In support of the strategic CSR commitment towards national youth, who are pillars of sustainable development for the nation, Mohamed Naser Al Sayer & Sons and Lexus a subsidiary of ALSAYER Holding hosted ambitious finalist entrepreneurs of the Fikra program at Lexus Center Shuwaikh as part of their 3rd edition intensive entrepreneurship training.
Fikra Program 3rd Edition received over 350 applications to screen 30 applicants to go through the idea presentation process to select 15 final contesting teams.
Partnership to Empower New Generation of Entrepreneurs
Lexus brings the legacy of creating first time technologies to the world, and in the same spirit, it partners with Fikra program which encourages new ideas.
Lexus has earned a worldwide reputation for high-quality products with exceptional attention to the detail as well as exemplary customer service in each business process. The aim of the ALSAYER Lexus Tour was to convey the brand’s passion in imaginative technology and unmatched innovative process to exhilarate business performance among the enthusiastic Fikra team for their future endeavors.
During the facility tour the invitees benefited from the walk through and explanation of the following:
1. Processes, sales tools, capacity, models varieties, technologies at the sales floor
2. Craftsmanship, divisions, service process, Kaizen, Lexus standards at the Service Department.
3. A presentation about Lexus brand history, global and local activities and marketing efforts
According to Mahmoud Mohamad Abou-Zahr Business Director Lexus Division “we are glad to welcome the talented team chosen by Fikra Team. Every process in our Sales, Service, Marketing and Customer management operations is well defined to offer an insightful learning experience. We train our team to become a unique Lexus identity for our customers and market, and we hope each Fikra potential future entrepreneurs gained valuable inputs to apply in their business and succeed with bright future.
After the tour and presentation, each member of the Fikra team pitched in with their business ideas, and shared learning and unique experience in ALSAYER’s Lexus sales, service & marketing divisions.
According to Nehad Al Haj Ali, DGM- Corporate Excellence “ As part of the cultural fabric of Kuwait and Middle East, ALSAYER is committed to advance sustainable practices, to make sure our next-generation is empowered to take bold steps towards entrepreneurship. We see our strategic engagement with Fikra Program towards building tremendous value for youth community.”
Fikra Program is held under the patronage of Khaled Al Roudhan, Minister of Commerce and Industry and Minister of State for Youth Affairs and is proudly supported by Ministry of State for Youth Affairs; The National Fund for SME Development; Gulf Bank; Al-Hamra Real Estate Company; Ali Abdulwahab Al Mutawa Commercial Co; Markaz Financial Center; Lexus Kuwait as a part of ALSAYER Group; and Grand Cinemas. Fikra Program is managed by Cubical Services Business Incubator.