Toyota’s Flagship Sedan Raises a Pulse Even When Standing Still

 ALSAYER & Toyota unveils 

all New Avalon 2019
 
The Toyota flagship sedan redesigned from the ground up, to create a superbly smooth controlled ride, giving life to countless journeys and accelerating your pulse with renewed vigour. The all new Avalon – ensuring inspired performance and admired confidence. 
 
 
 
ADMIRED CONFIDENCE
Luxurious and dynamic all-new 2019 Toyota Avalon heralds a new, refined driving experience
 
Stylish exterior makes a powerful statement on the fifth generation Avalon’s distinguishable personality 
Emotional and sensual performance of the mid-size premium sedan‎ 
8-speed automatic transmission
Advanced ‎14-speaker JBL surround sound system ‎
Innovative features and systems to enhance passenger safety
 
Kuwait 6 September 2018: Delivering on its promise to introduce class-leading vehicles that meet and exceed customer expectations, Mohamed Naser Al Sayer & Sons and Toyota have unveiled the all-new 2019 Avalon midsize premium sedan in the Middle East. Delivering an authentic driving experience that harmonizes with its stunning design and elegant luxury, the fifth generation of the brand’s flagship vehicle is set to redefine its class. 
 
The launch press conference which was held at ALSAYER Ardiya Ballroom was attended by Faisal Bader Al Sayer Chairman, Mohamed Naser Al Sayer Board Member, Johan Heislitz Senior Business Director, Scott McNicol General Manager Toyota Sales, Delegation from Toyota Motor Corporation including Randy Stephens Chief Engineer of All New Avalon, Kei Fujita Group Manager MECAD, Yugo Miyamoto Chief Representative and Toko Okochi from Middle East and North Africa Representative Office in Dubai along with distinguished members of the press and media.
 
According to Mohamed Naser Al Sayer “Since its introduction 25 years ago, Avalon has earned remarkable reputation as trademark in large sedans. Thanks to our loyal customers. Toyota continues to set the trend with the introduction of a diverse range of new and exciting models tailored to customers interest, to continue strong market shares”.
 
 
Underpinned by a Toyota New Global Architecture (TNGA) platform and powered and enhanced by a new fuel-efficient 3.5-liter V6 engine and a host of comfort and safety features that are complimented by Toyota Safety Sense, the 2019 Toyota Avalon embodies consumers’ overarching desire for high-caliber, design-centric, and technologically-savvy modes of attainable and premium transportation. 
 
“Toyota is focused to make ever better cars; earlier this year we unveiled iconic new generation Camry, the all new Avalon is the latest in the line-up. Our research is saying that Avalon has the highest preferential score among customers. They appreciate its durability, exceptional comfort, attractive design etc” commented Scott McNicol.
 
“Throughout development, we focused on the all-new Avalon being authentic and exhilarating,” said Randy Stephens, chief engineer of the 2019 Toyota Avalon. “One of the key components in getting there was the new platform and suspension. These underpinnings allow us to provide an unequaled foundation to deliver the performance that matches the styling and the technology while offering a fine blend of luxury and sportiness in the premium mid-size sedan segment.” 
 
“We really focused on bringing as much innovation to Avalon as possible. On many different fronts — from ride, to handling, to technology, to safety and more — this new generation really does take the brand to the next level. It offers luxury. Now, more than ever, it has sporty performance. But mostly, it delivers an authentic driving experience. We cannot wait to put it in the hands of our customers,” added Stephens. 
 
Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said: “We are excited to launch the all-new Avalon in the region, presenting our customers with an attainable premium mid-size sedan that features a daring design paired with a highly spacious, comfortable interior experience with an abundance of outstanding advanced features.” 
 
Miyamoto added: “The vehicle tops its segment with its dynamic performance, comprehensive safety features and engineering excellence – reflecting the aspirations of consumers in the region. We would like to extend our gratitude to our valued customers for their continued support and inspiration, which continue to motivate us to develop ever-better cars that exceed their expectations.” 
 
Since its debut in 1994 and subsequent evolution over four generations, the Avalon has come to be embraced by people around the world for its ride quality, comfortable and roomy interior space, as well as its high level of Quality, Durability, and Reliability (QDR). The car has established a strong presence in the premium mid-size sedan segment – both in the Middle East and globally – with total sales surpassing 1.5 million units. 
 
A host of progressive design elements cocoons Avalon’s long, low-slung TNGA musculature. Its expressive looks diligently reflect the mixture of all-encompassing, performance-focused personality, the invigorating driver experience, and a premium, spacious image. A design philosophy of ‘Technical Beauty’ permeates through the Avalon’s body lines and cabin landscapes. ‘Technical,’ which aligns with Authenticity, represents purpose and performance - the tangible elements of the sedan’s style. ‘Beauty,’ which aligns with Exhilaration, represents onlookers’ emotional reaction to Avalon’s stretched lines and sleek silhouette.
 
Donning a cutting-edge design, the all-new Avalon expresses its distinguishable personality, while embodying Toyota’s next-generation ‘Under Priority’ brand identity – a direction that prioritizes aerodynamic efficiency, cooling, and pedestrian protection. Stunning all-LED slim projector headlights speak to its sportiness and elegance. They complement the front end’s design, highlighting the aluminum hood’s longitudinal lines and lightweight build; the wide, modern grilles built for air-slicing sleekness; tangential vents at its lower portion crafted for the effective direction of passing air across the front tires and along the Avalon’s muscular sides and the door handles that coincide with its profile’s bold character line. Simple horizontal character lines slice across the backside, at the top, center, and lower portions. The all-new Avalon’s width, in effect, is highlighted substantially by this distinct sectioning. Connected LED tail lamps shaped in a three-dimensional, ‘aero fin’ style differentiate the landscape from the current iteration. They integrate backup, stop, and turn lights into a single harmonious, fluid form.
 
Adding to its many class-leading features, the 2019 Avalon draws upon Toyota’s New Global Architecture (TNGA) platform, which represents an entirely new strategy to the way the company designs, engineers, and packages its vehicles, providing a comfortable and stable ride with superior handling characteristics. While retaining Toyota’s traditional values of superlative build quality and safety, the unique platform injects a fun driving experience that plays on all the senses. In addition, the new multi-link rear suspension allows for the enhancement of many performance attributes, such as a wider rear track, lower center of gravity, and an aggressive stance. Drivers can also adjust Avalon’s ride feel with the simple depression of a button – Normal mode prioritizes comfort, while Sport emphasizes handling with tauter, highly responsive footing without diminishing Avalon’s celebrated ride suppleness. 
 
Complementing the all-new Avalon’s daring looks is a thrilling drive personality imbued by a new 3.5-liter V6 engine, which produces a maximum output of 298 hp and 356 N‎m of torque and is equipped with the latest Direct Injection 4-Stroke Gasoline Engine Superior Version (D-4S) and Variable Valve Timing-intelligent Wide (VVT-iW) systems to achieve top-notch power performance, environmental performance, and fuel efficiency. The VVT-iW system helps the car to ensure high torque in all engine speed ranges and enable the Atkinson cycle to be used. The engine is also mated to an all-new eight-speed automatic transmission that merges smooth, precise gear selection throughout the RPM range with an alacrity for fuel efficiency and on-demand power. Its revised logic control better matches with vehicle speed, engine speed, and torque engagement, and facilitates poised downshifts.
 
Striking a smooth connection between a stylish design, exquisite luxury, and greater convenience and comfort, the all-new Avalon’s cabin is accentuated with a range of advanced features, including an enhanced in-vehicle 9-inch multimedia display, a 10-inch colored and adjustable head-up display (HUD), wireless charging system for smartphones, ambient illumination, dual-zone automatic air conditioning system, 14-speaker JBL surround sound system, multi-adjustable power and ventilated front seats, as well as 60:40 split folding rear seats. 
 
 
As with any other Toyota model, safety remains a top priority for the 2019 Avalon. The all-new vehicle’s foolproof safety system is complemented with Toyota Safety Sense, an advanced safety technology package that includes Pre-Collision System (PCS), Dynamic Radar Cruise Control (DRCC), Lane Departure Alert (LDA), and Automatic High Beam (AHB). In addition, the car features a comprehensive array of safety features to protect its occupants, such as 10 SRS airbags, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Electric Parking Brake (EPB) with Brake Hold function, Blind Spot Monitor (BSM), Rear Cross-Traffic Alert (RCTA), and Hill-start Assist Control (HAC), among many others.
 
Available in eight distinctive exterior colors, the all-new Avalon allows customers to express their individuality. Two newly-developed colors, Slate Gray and Blackish Brown, further express a premium feel with a sporty atmosphere. On the other hand, the interior comes in a total of three color schemes and with the choice of wood or hydrographic ornamentation depending on the grade. Furthermore, the 2019 Avalon has been rearmed with a newly-developed 17-inch alloy wheel. An 18-inch alloy wheel, finished in bright super chrome paint pursuing both a large impression and a high-class feeling, has also been made available. 
 
 

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